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Digital / social media
Helping Health & Longevity brands convert by sounding human, not “healthy”
Side Quests
The ones nobody asked for. The ones people remember the most
Recent Projects
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02
Budget Management
Practical Tools for Everyday Financial Health
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03
Expense Tracking
Real-Time Insights on Your Spending
04
Debt Reduction Strategies
Manage and Reduce Your Debt Effectively
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Savings and Investments
Build Your Financial Future
RICARDO SILVA
COPYWRITER
About me
Forbes once described me as a copywriter who moves cities the way most people change their minds: too often, but for good reasons.
Currently based in Madrid
ACHIEVEMENTS
ALL praises and outcomes is on my digital marketing files
PROFESSIONAL EXPEREINCE
Copywriter & CRO Consultant
Freelance, 2025 - now
Member of Nothing Held Back+ (renowned world marketing community).
Write for coaches and founders who help people get in shape, find love and improve their lives.
Copywriter Jr.
Elevate Agency UK, 2024 - 2025
Built brand messaging for social media accounts across EU-LATAM corridors - 37% client engagement up across three markets.
Anti-Money Laundering Officer
BNP Paribas, Lisbon, 2022 - 2024
Sounds serious... because it was.
Also the most unexpectedly useful writing and email training of my career - nothing sharpens copywriting like legal consequences.
Education
Miami Ad School, Madrid
Copywriting Master. 2026 - 2027
Wrote ads. Made visuals. Entered briefs nobody asked me to.
Carrefour, Canesten, Tesco, Nivea Kids
Berghs School of Communication, Stockholm
Advanced Advertising portfolio program, 2025
Instincts became ideas to develop.
Learned sales and networking.
Worked for Amnesty international in Sweden.
Unirversity Of Oxford & University of Portsmouth
Certificate in Creative Writing, 2023
ISCTE Business School
Post Grad in Business Admin. 2021-2022
Studied Business to run one.
Built a fitness coaching business.
University of Lisbon
LLB (Law), 2017-2021
Grade 14/20
Trained to argue for a living,
Now, I defend my headlines against art directors.
Copywriter fluent in persuasion and algorithm — Meta, Google, Klaviyo, GHL, Clickfunnels, A/B testing and media buying included.
From headline to CRO, brand voice to direct response, VSL to landing page, the writing and the conversion are the same problem. Storytelling gets them in.
Portuguese (native) / English (ALMOST native) / Spanish (professional) / French & Italian (limited but can also do some gestures)
SKILLS
