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Ricardo Costa Silva

OUT OF
HOME
WRITER

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Ricardo Costa Silva

OUT OF
HOME
WRITER

Amnesty International.

Put an asterisk on everything you take for granted.

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Amnesty International. II

Everything a fist can't do, an open hand can.

Canesten X Sloggi

Your body's been trying to tell you something beautiful.

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CarrefourTex

Awarded with a D&AD pencil 

Digital / social media

Helping Health & Longevity brands convert by sounding human, not “healthy”

We’re the only species that takes the healthiest foods on Earth turns them into something
_Stealing like an artist” can get you some results_But it’ll rarely get you the kind of cl
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Side Quests

The ones nobody asked for. The ones people remember the most

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Recent Projects

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Budget Management

Practical Tools for Everyday Financial Health

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Expense Tracking

Real-Time Insights on Your Spending

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Debt Reduction Strategies

Manage and Reduce Your Debt Effectively

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Savings and Investments

Build Your Financial Future

RICARDO SILVA

COPYWRITER

About me

Forbes once described me as a copywriter who moves cities the way most people change their minds: too often, but for good reasons.

Currently based in Madrid

ACHIEVEMENTS

ALL praises and outcomes is on my digital marketing files

PROFESSIONAL EXPEREINCE

Copywriter & CRO Consultant

Freelance, 2025 - now

Member of Nothing Held Back+ (renowned world marketing community).
Write for coaches and founders who help people get in shape, find love and improve their lives.

Copywriter Jr.

Elevate Agency UK, 2024 - 2025

Built brand messaging for social media accounts across EU-LATAM corridors - 37% client engagement up across three markets.

Anti-Money Laundering Officer

BNP Paribas, Lisbon, 2022 - 2024

Sounds serious... because it was.
Also the most unexpectedly useful writing and email training of my career - nothing sharpens copywriting like legal consequences.

Education 

Miami Ad School, Madrid

Copywriting Master. 2026 - 2027

Wrote ads. Made visuals. Entered briefs nobody asked me to.
Carrefour, Canesten, Tesco, Nivea Kids

Berghs School of Communication, Stockholm

Advanced Advertising portfolio program, 2025

Instincts became ideas to develop.
Learned sales and networking.
Worked for Amnesty international in Sweden.

Unirversity Of Oxford & University of Portsmouth

Certificate in Creative Writing, 2023

ISCTE Business School

Post Grad in Business Admin. 2021-2022

Studied Business to run one.
Built a fitness coaching business.

University of Lisbon

LLB (Law), 2017-2021

Grade 14/20
Trained to argue for a living,
Now, I defend my headlines against art directors.

Copywriter fluent in persuasion and algorithm — Meta, Google, Klaviyo, GHL, Clickfunnels, A/B testing and media buying included.

 

From headline to CRO, brand voice to direct response, VSL to landing page, the writing and the conversion are the same problem. Storytelling gets them in.

Portuguese (native) / English (ALMOST native) / Spanish (professional) / French & Italian (limited but can also do some gestures)

SKILLS

Explore My Awarded Projects

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LinkedIn

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Facebook

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Instagram

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